Call Diwa Ratnam to discuss your possibilities: 651 775 421 or email:Portofino57@netscape.net
Portofino & Associates
10181 Bridgewater Court
Woodbury, Minnesota 55129, USA
cell 651 398-6515
FAX 612 264 1226
© 2000
Potentia is a trademark of Portofino & Associates
Much is made today of value propositions, selling value, price/performance and the like.
Do you really know what your customers value?
Do you know why they make the decisions they do?
Do your customers know your values?
Do they see you as a partner or just a supplier?
Are you leveraging sources of value beyond your product?
Are you anticipating, developing and commercializing products as quickly as you can, with the help of your customers?
Are your communications holistic and do they reinforce your customers’ value sets?
Making new realities
Potentia is a holistic approach where you are able to identify and define not only what your company’s customers value but also what their customers value.
Our process and tools are designed to assist multi-disciplined business teams in customer interactions that are required to develop a solid understanding of what your customer values the most and how well your company is benchmarked against the competition.
Customer Loyalty
Competitive Advantage
You can increase your customers’ loyalty to your company enhancing your competitive advantage. Engage your customer in a discussion that focuses on value versus price and product features.
Identify key values
The Potentia process provides a format and methodology for engaging the customer in a discussion on value. The process identifies the key value drivers your customers rely upon to win and how your company can marshal its cross-company resources to make your customers’ businesses successful.
